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Selling Yourself in Law School

Networking, for many people, might as well be a four-letter word. 

The act of acting interested in others to gain a professional advantage can seem frightening, disingenuous or just plain gross. After all, everyone had insecurities and no one enjoys feeling vulnerable.

Unfortunately, networking is a necessity. It’s still the best way to find a job, build a client list
and climb that law-firm ladder. Which is why it’s important for law school students to start networking as soon as possible.

Here are three surefire ways to sell yourself while you’re in law school.

Leverage social media.
Social media is a game changer, if you know the rules.

The first thing you should do is create a LinkedIn account. LinkedIn is where the professionals hang out. Think of it as a virtual reception full of people you want to know. After you’ve created an account, start making connections—to your classmates, to your professors, to alumni you’ve met. Join groups related to practice areas in which you have interest. Once you get started, you’ll be surprised how easy it is to start building a network—without ever having to awkwardly introduce yourself with a sweaty handshake.

The second thing you should do clean up your Facebook page. Take down the photos of yourself at the local pub after exams. Remove any controversial comments. And then start posting links to interesting articles about the law. Chances are good that some of your new LinkedIn contacts will look you up on Facebook. Impress them, and you might gain a new “friend.” And people like to work with their friends.

Find a mentor.
People like to help people, especially lawyers. They like to give advice, share knowledge and feel like they’re making a difference in people’s lives. That’s why they became lawyers.

Ask your mentor to introduce you to others. It’s the easiest way to build a network in person.

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